In the country and age that we live in, news about various fields are one of the top requirement of the nation. The nation has risen up to the rights of information and news media have been flourishing and blooming with events happening every hour, every second, in every part of the country and world. Never before had the demand of timely news reporting been felt in India, thus making it a tough business. It gets tougher and competitive still while at a state-level. 1st India is a media channel, which is a hand offered to the people of Rajasthan, who live in Rajasthan and beyond. Acknowledging the news requirement in the innermost part of the desert state of Rajasthan, 1st India was pioneered by Mr. Virendra Choudhary in November 2013. What accelerated the initiative was the desire to bring forth news that is democratic, of the people, for the people, by the people, which would fulfill the expectations of the generation, blending enthusiasm with experience. 1st India desires to serve people in Rajasthan with news minus any noise, multiplied by information. It is not only news that we would disburse, we would like to see social upliftment and uprising, pertaining to which we indulge ourselves and our viewers with various campaigns, like Stop It! The very basic aims of the channel remain to be educating people against any confusions and helplessness, creating an awareness throughout the state, removing any bars of caste, creed, gender and occupation. We wish to be identified as a media by the people, as a media that can be easily approached. To be available to our people 24/7, we are on your television sets and available on social networking sites as well, coming up on your mobile phones too!